Add Yahoo as a preferred source to see more of our stories on Google. The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and ...

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two ...

TV measurement has hit a tipping point. The ad industry’s lofty ambitions for alternative currencies has plateaued, if not crashed Icarus-style back to Earth. It’s not easy being an alt currency, ...

Add Yahoo as a preferred source to see more of our stories on Google. Ross McCray, Peter Liguori. VideoAmp, the video measurement startup that has been competing with Nielsen and others to serve the ...

As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...

Warner Bros. Discovery signed a deal with VideoAmp, a significant moment for the startup audience measurement platform as an alternative option to legacy firm Nielsen. The deal comes ahead of the 2023 ...

The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms ...