If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

YouTube’s 2026 algorithm update prioritizes authentic viewer satisfaction over pure watch time, reshaping how creators and brands plan growth. The change, alongside the new Creator Partnerships ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

A wave of new features, hacks, and algorithm insights is redefining how users engage with YouTube Music in 2026. From playlist transfers and AI-powered curation to premium perks like ad-free ...