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Wholesale is not a critical part of Adore Me’s overall strategy this year, according to Ranjan Roy, the brand's vice president of strategy. But that is exactly why the direct-to-consumer brand has ...

Adore Me, the digitally-native direct-to-consumer lingerie and apparel brand has been acquired by Victoria’s Secret. The transaction is structured as an all-cash deal with an initial $400M payment ...

Victoria’s Secret said in a statement that the acquisition creates meaningful sales and profit upside opportunities for VS&Co, including the opportunity to leverage Adore Me’s expertise and technology ...

Victoria’s Secret on Tuesday said that its Adore Me acquisition “creates meaningful sales and profit upside opportunities” for the company. The intimates giant in November said it would purchase the ...

Lingerie startup Adore Me's subscription model is coming under fire once again. Adore Me was, for a time, a media darling. It was challenging Victoria's Secret's position in the lingerie industry, and ...

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Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

The online lingerie start-up that's been aiming to upend Victoria's Secret since it launched in 2011 is hoping its newest venture will be a major move toward clipping the wings of the giant intimates ...

Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development, ...