Haier Named the World's Only IoT Ecosystem Brand in Kantar BrandZ Top 100 for Eight Consecutive Years

Kantar, a global leader in brand data and strategy consulting, recently released its BrandZ 2026 Top 100 Most Valuable Global Brands ranking. In the ranking, Haier Group has been named the world's ...
China Internet Information Center

Haier develops management model for sustained growth

Sustainable growth has long been a universal pursuit of all corporate executives. Haier, China's home appliances juggernaut, has developed a unique management model which utilizes employees' potential ...
Twice

Haier held up as a model by the Harvard Business School

BEIJING, Aug. 10, 2015 /PRNewswire/ — Harvard Business School has developed a case study detailing Haier’s innovative management practices in the Internet age. Entitled Haier: Zero Distance to the ...
EDN

Haier Group Announces Phase 2.0 of its Cornerstone ‘Rendanheyi’ Business Model

Haier adopted Rendanheyi – otherwise known as the Win-Win Model of Individual-Goal Combination – in 2005 as a business model to allow the company to transform in step with the impact that the Internet ...
Dawn

Haier climbs 2025 Kantar BrandZ Top 100 Rankings, powered by smart innovation

Ranked 54th in the 2025 Kantar BrandZ Top 100, the company continues its rise as the world’s leading IoT ecosystem brand, driven by smart living, health and digital innovation. Haier Group has been ...