When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. ALEXANDRIA, Va.—In a bid to improve local cross-screen measurement, Cross Screen Media and the ad ...

Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know that a solid plan is diversified, targeted, measurable and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Schwartz, CEO at ActionX. Brands are ...

"Cross-screen" is overtaking "mobile-first" as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first ...

Ross McCray: Our Advanced Television advertising platform enables advertisers to run cross-screen video campaigns that combine the efficient targeting of digital video with the reach of broadcast TV.

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Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech ...

The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers ...

NEW YORK--(BUSINESS WIRE)--Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad ...

Sponsored Content Cross-screen is nothing without Web fonts Celtra | August 12, 2014 While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and ...

Cross Screen Media, a leader in local CTV advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of ...