Don Draper is a character that could only exist in fiction: impossibly handsome, endlessly talented, and crippled by alcoholism and other impulse-control problems. VICE was curious to see if there was any truth behind the #MadMen protagonist, and that's how we found George Lois. A leader of the Creative Revolution, Lois helped create the campaign "I Want My MTV," and make companies like Xerox, Jiffy Lube, and Tommy Hilfiger household names. | VICE